Crumbl's Menu Makeover: Weekly Cookie Options Cut in Half! 🍪🍫
Crumbl, the beloved cookie chain, is shaking things up in 2026! In a surprising move, they've announced a new menu strategy that reduces their famous weekly rotating cookie flavors by 50%. But don't worry, cookie lovers, there's a sweet method to this madness.
The Classic Menu Revolution:
Jason McGowan, CEO and co-founder, explains that the new 'Classic Menu' is all about reliability and surprise. He promises, 'We want Crumbl to be a constant in your special moments, with your favorite flavors always available, but still delivering that weekly excitement.'
Here's the breakdown:
- Classic Flavors: Six timeless favorites will be on the menu every day, including Milk Chocolate Chip (alternating with Semi-Sweet Chocolate Chunk every other week), Pink Sugar, Chocolate Crumb with OREO®, Brownie Batter, Snickerdoodle, and Celebration Cake.
- Weekly Rotating Cookies: Four rotating flavors will change weekly, just like the old menu, offering limited-time treats.
- Thin Thursdays: Every Thursday, cookie enthusiasts can indulge in Chocolate Chip Cookie Thins, a crispy twist on the classic.
And here's where it gets interesting... This menu change is all about innovation, according to co-founder Sawyer Hemsley. He teases, 'The Classic Menu is just the beginning. We're freeing ourselves to explore more creative ideas while keeping your go-to cookies close at hand.'
But what do you think? Is this a sweet surprise or a recipe for disappointment? Are you excited to see what Crumbl has in store, or do you prefer the old menu? Share your thoughts in the comments! 🍪💭
Sofia Kasbo, an editorial intern for TODAY.com, brings you the latest trends and news. When she's not writing, she's exploring new places, binge-watching Gilmore Girls, or cuddling with her bernedoodle.
