Get ready to rev up your wardrobe, because Tommy Hilfiger is hitting the racetrack in style with an exclusive fanwear collection for the Cadillac Formula 1 team. But here’s where it gets exciting: this isn’t just about race-day gear—it’s a fusion of motorsport heritage and everyday fashion that’s bound to turn heads both on and off the track. And this is the part most people miss: it’s also a bold statement about how sports and culture collide, creating something truly collectible and authentic.
Tommy Hilfiger, a powerhouse under PVH Corp., is teaming up with the Cadillac Formula 1 team to deliver a lineup that includes replica team kits and co-branded styles. Think driver caps, moisture-wicking T-shirts, and polos that blend performance with precision detailing. But it doesn’t stop there—additional drops are planned throughout the 2026 season, celebrating key races and driver moments. Controversial opinion alert: Could this be the start of a new era where motorsport fashion becomes as coveted as the sport itself? Let’s discuss in the comments.
This partnership isn’t just about slapping logos together. It’s rooted in a shared vision of American motorsport style, reimagined for the modern fan. Tommy Hilfiger, the brand’s founder and principal designer, puts it perfectly: “This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day.” It’s about versatility, blending team pride with personal style, and bringing that Classic American Cool into a contemporary space.
Lea Rytz Goldman, global brand president of Hilfiger, adds, “This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today.” For decades, Tommy Hilfiger has been at the intersection of fashion, sport, and entertainment, and now F1—a major cultural force—is the perfect stage for this unique collaboration. But here’s the question: Can fashion truly elevate the fan experience, or is it just another marketing gimmick? Share your thoughts below.
The color palette is a nod to both brands, featuring red, white, and black, accented with metallic and chrome touches. It’s not just clothing; it’s a statement of belonging and race culture. Cassidy Towriss, chief brand adviser of the Cadillac Formula 1 Team, highlights, “This collaboration brings together two iconic American brands with a shared belief in design, performance, and cultural relevance.” The 2026 collection is just the beginning, with plans to deliver more as the team evolves.
What makes this partnership so thrilling? Tommy Hilfiger explains, “For more than 40 years, Tommy Hilfiger has shown up in sport by following the pulse of pop culture and pushing style forward—never playing it safe.” Formula 1, with its global reach and immersive experience, is the perfect playground for this momentum. The Cadillac team, with its American ambition and confidence, feels like a natural fit. But here’s a thought: As F1 grows, will fanwear become as iconic as the sport itself, or will it remain a niche market?
Throughout the season, the collection will feature collectible drops, each telling a story. City-inspired Race Specials will capture the energy of Miami, Austin, and Las Vegas through unique colorways and localized artwork. Sizes range from XXS to XXL, and prices start at $39.90, going up to $229.90. Available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners, this collection is more than just merchandise—it’s a cultural statement.
From pioneering 1990s team partnerships to sponsoring “F1 The Movie,” Tommy Hilfiger has consistently pushed motorsport into new cultural spaces. Now, with the Cadillac Formula 1 Team and driver Sergio “Checo” Pérez as Hilfiger’s global menswear ambassador, the brand is writing a new chapter. Final question: Is this the future of sports fashion, or just a passing trend? Let’s hear your take in the comments!
